Designed by Apple — Intention

Вот, что нам понравилось во всей презентации WWDC’13 больше всего:

If everyone is busy making everything how can anyone perfect anything? We start to confuse convenience with joy, abundance with choice. Designing something requires focus. The first thing we ask is what do we want people to feel? Delight? Surprise? Love? Connection? Then we begin to craft around our intention. It takes time. There are a thousands no’s for every yes. We simplify. We perfect. We start over until every thing we touch enhances each life it touches. Only then do we sign our work. Apple.